Is your business set up to be recommended by AI?
When someone asks ChatGPT, Claude, Perplexity or Gemini to recommend a business in your field, the AI names a few — and skips the rest. Whether you get named comes down to about five things. Give yourself one point for each you can honestly answer "yes" to. Two minutes, and your score tells you exactly where you stand.
You don't need to know anything about "GEO" or AI optimization to do this. Just answer honestly — and keep a running total out of 5.
Does anyone other than you talk about your business online?
AI trusts businesses that show up consistently across the web — directories, listings, articles — not just on their own homepage. If your site is the only place that describes you, the AI has no outside confirmation to rely on.
Check: Google your business name. Do results appear that aren't your own site or socials? If it's only your own links, score 0.
Do you have genuine reviews on a trusted platform?
Reviews are one of the strongest, fastest credibility signals — read heavily by both AI and customers. Businesses with a real review presence get noticeably more AI mentions than those without.
Check: A handful of real reviews on Google, Trustpilot or an industry platform? A near-empty profile scores 0.
Does your website answer real customer questions directly?
AI pulls clean, quotable answers. Pages written like a brochure — building slowly to a point — are hard to use. Pages that state the answer first, then explain, get quoted far more often.
Check: Do your pages directly answer what customers ask (cost, process, "how do I choose…")? All slogans, no answers? Score 0.
Is your site marked up with structured data?
Structured data ("schema") is invisible code that tells machines plainly what your business is, where it's located and what you offer. Without it, AI has to guess.
Check: Paste your homepage into Google's free Rich Results Test. No structured data found? Score 0.
Can AI crawlers actually read your site?
If your site quietly blocks AI crawlers or isn't properly indexed, none of the above matters — the AI never sees you at all.
Check: Visit yoursite.com/robots.txt. Blocks bots like GPTBot, or a mess? Score 0. (Not sure how to read it? That's a sign in itself.)
What your score means
You're in good shape — and most of your competitors aren't. Keep building mentions and reviews.
You're leaking visibility. The foundations are partly there, but AI isn't confident enough to recommend you yet.
You're effectively invisible to AI. The good news: it's fixable, and most of your market is in the same spot — so fixing it now is a real head start.
Want the real version of this check?
We'll run a proper AI visibility audit — actually querying ChatGPT, Claude, Perplexity and Gemini, checking your structure and your presence across the web — and send you a short, plain-English report with your score and the exact fixes, in priority order. Free, no pitch attached.
Get my free AI visibility auditFrequently asked questions
Start with your external presence: claim your Google Business Profile and get listed consistently on the directories and review platforms in your industry. External mentions are the strongest signal AI uses, so this moves faster than changing your own website alone.
Partly. Claiming a Google profile and gathering genuine reviews is something any owner can do. The technical parts — structured data, crawler access, answer-first content and consistent listings — are where most businesses need a hand.
Increasingly, yes. A growing share of people now ask an AI assistant before they open Google, and those visitors arrive with high intent. Being recommended while your competitors are still invisible is the advantage.